AI Pipelines
Audit Pipeline
Generate a branded site audit for prospects — A-F grades across 6 categories.
Audit Pipeline
The audit pipeline produces a sales-focused website audit for prospects. It grades their site across 6 categories and connects every finding to a business outcome.
Quick Reference
| Field | Value |
|---|---|
| Trigger | audit [business name] |
| Example | audit Oakwood Barber Co |
| Domain | Lead Generation |
| Model | 2-pass: Sonnet (technical analysis) then Opus (sales framing) |
| Requires | Business name and website URL |
| Output | Branded audit document at .output/audit-[business-name].md |
| Your time | ~10 minutes to review before sending |
This is a sales tool for external prospects. For internal QA on your own sites, use the internal-audit pipeline instead.
How It Works
Pass 1 — Technical Analysis (Sonnet)
- Finds the business website (via Firecrawl search if URL not provided)
- Incorporates Ahrefs data if available (domain rating, organic traffic, backlinks)
- Scrapes the homepage and up to 5 key pages
- Takes desktop (1440px) and mobile (375px) screenshots via Playwright
- Researches current best practices for the industry
- Grades across 6 categories (see below)
Pass 2 — Sales Framing (Opus)
- Reads raw findings from Pass 1
- Connects every technical finding to a business outcome (lost customers, missed search results, bounced visitors)
- Generates the final branded audit document
Grading Categories
| Category | A | C | F |
|---|---|---|---|
| Design | Modern, professional | DIY/template | Broken, looks abandoned |
| Mobile | Fully responsive | Responsive but poor UX | Not mobile-friendly |
| SEO | Meta tags, structured data, sitemap | Minimal meta | Invisible to search |
| Performance | Sub-2s load | 4-6s load | 10s+ load |
| Content | Clear messaging, CTAs | Thin, no social proof | Placeholder/outdated |
| Security | HTTPS, proper headers | Mixed content | No SSL |
Output
The audit includes an overall grade, a summary table, detailed findings per category with business impact, and a "How {{AGENCY_NAME}} Can Help" section.
After generating, run compile audit [business] to produce the final branded version.